Origin Zero's Operating Model Transformation
Origin Zero, is a specialised business unit within Origin Energy focused on empowering business customers to meet their energy needs, while offering tailored solutions that support their journey towards decarbonisation. Origin Zero's strategy is to deliver unmatched customer solutions, accelerate the adoption of renewable and cleaner energy, and ensure reliable energy supply throughout the transition.
Challenge
The why for Origin Zero was very clear; a need to execute quickly on the strategy. The organisation's existing operations, built around established processes, and functional silos made it difficult for them to respond quickly to the emerging needs of their customers. The teams within Origin Zero were struggling with slow decision making and too many hand-offs. They needed to go faster, while continuing to build a culture that attracts and retains great talent. It was clear that they required a more streamlined operating model, one that enabled agility and cross-functional collaboration.
Overview
Approach
Implementation
The initial phase was kicked off with two pilot teams; the Non-Commodity Squad and the Customer Enablement team. The focus for this phase was on delivering key strategic initiatives and applying a new operating mode to gain learnings and insights before rolling out the change across other teams. This then led to the wider Operating Model change for the rest of Origin Zero. The transformation strategy and approach was co-designed with Origin Zero's leadership team and adapted overtime to suit the needs of the different business units and leaders.
Solution
Radically's recommendation was to re-design and implement a new operating model for Origin Zero, which included designing a new team structure, governance model and implementing adaptive ways of working. Instead of siloed, functional groups, Radically helped re-oganise teams into Value Streams with cross-functional squads responsible for delivering end to end outcomes for specific customer segments.
By bringing cross-functional capability closer together, we saw a reduction in the number of handoffs and teams that could now manage the entire customer journey for their segments. Teams were empowered to make faster decisions, respond to real-time customer feedback, and tailor solutions to meet the growing demand for decarbonisation and cost-effective energy products.
Radically then worked alongside the leadership team and squads within Value Streams to build internal capability and embed the new ways of working.
Results
- Increased responsiveness to customer needs and market changes, driven by reduced silos and more adaptive ways of working embedded through coaching and continuous learnings.
- Greater alignment across teams, reducing internal friction and confusion, and ultimately leading to the Value Streams being self-managing and owning their end to end outcomes.
- Improved customer satisfaction, with cross-functional teams equipped to provide faster, clearer solutions tailored to the latest market demands.
- Boosted employee engagement and internal capability leaving teams feeling more empowered and motivated to take ownership of customer outcomes.
Working with Radically
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